Insadong Geujip, located in the famous neighbourhood of Insadong, is a Korean fusion restaurant that is particularly well known for its traditional, yet unique interior. Along with “Insadong Seafood Rice,” and “Insadong Geujip On Rice”, diners can find a range of delicacies including Hanbang Bossam (Herbal Napa Wraps with Pork), Savory Seafood & Spring Onion Pancake, and Kimchi Parae Pancake on the menu.The restaurant's specialty, Geujip On Rice, a sort of Bibimbab made with a variety of seafood, vegetables and edible flowers and mixed together with rice and a red pepper paste called gochujang. The basic serving size is large enough to feed two. The restaurant is housed in an old hanok (Korean traditional house) and has been carefully renovated to preserve the house’s traditional feel. Indoor lights wrapped with hanji, Korean traditional paper, shine a soft glow over the entire dining area and add to the overall ambience.